In the days of putting up a sign and hoping your ideal tenant walks in through your door, estateagency.marketing now know that their best option is to harness online marketing and ensure their website can be found when someone searches on Google for properties or property management companies. However, with many competing sites all shouting the same thing online, how can you stand out from the competition? The key is SEO.

SEO stands for search engine optimisation and it’s a process of optimising your site to get it higher up on Google search results. It’s a long-term strategy which takes time to work but can yield fantastic results once it does.

SEO for Letting Agents: Boosting Your Rental Business Online

The key to good SEO is a mixture of on-page and off-page techniques. On-page SEO includes ensuring your website is mobile friendly, has great content (without overusing keywords) and that the pages are structured in a way to help Google understand what each page is about. Off-page SEO is a little more complicated and involves activities such as building backlinks to your site, social media engagement and guest blogging.

The first step to boosting your SEO is to research the keywords that are most relevant for your business. Once you’ve got a list, start to strategically incorporate them into your website content, aiming for a natural and balanced approach. It’s also worth focusing on your web page titles as these are a major factor in determining how well you rank for certain keywords. Be sure to include your location at the end of your title as well – this helps Google to show you in the local pack when people search for businesses near them.